Jun/090
Network Rail launch TV ad to thank Consumers for their patience
Network Rail are launching a national £2.5m campaign which will run for six weeks and will traget local consumers who have been affected by train delays over the past decade. The ad appears to carry a dual purpose of thanking passengers who have suffered long delays but also to promote their 53 renewed platforms, 430 miles of new track and 174 upgraded bridges.
The campaign carries the strapline: “Built in the 19th century. Rebuilt for the 21st”.
“As much as we could we wanted to buy media that matched the footprint of the train line,” said Mark Shaoul, the head of marketing services at Network Rail.
“We wanted to work on a very local level targeting press and poster sites at stations up and down the line just saying ‘thank you’.”
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